Rewriting a pricing page should take an afternoon. Most teams stretch it across three weeks of meetings because nobody agrees what each tier is for. These seven Claude prompts for pricing pages get the copy, the tier logic, and the objections handled in one sitting.
Before you start: a quick checklist
- — Every tier has one sentence a buyer could repeat to a colleague.
- — The most popular plan is named, not implied.
- — Each price point is tied to a [billing period], not left floating.
- — The upgrade path between tiers is obvious.
- — The top three objections appear on the page, not in the FAQ only.
- — No tier is described only by its features with no outcome.
The prompts
1. One-line purpose per tier
My tiers are [plan names]. For each tier, write one sentence that says who it is for and what it lets them do. No feature lists.What it does: Forces each tier to justify its existence in plain language.
How to use: Replace [plan names]; if a tier has no sentence, cut it.
2. Recommended plan framing
My most popular tier is [recommended plan]. Write the label and two supporting lines that explain why most [target customer] choose it.What it does: Gives buyers a default instead of leaving them to guess.
How to use: Replace [recommended plan] and [target customer].
3. Price context
My price is [price point] per [billing period]. Write one line of context that reframes the cost against the value, without comparing to any competitor.What it does: Makes the number feel reasonable before the buyer does the math.
How to use: Replace [price point] and [billing period].
4. Feature to outcome
Here is my feature list: [paste features]. Rewrite each item as an outcome a [target customer] gets, not a capability we have.What it does: Converts spec language into something a buyer values.
How to use: Paste [features]; keep the outcome short.
5. Tier comparison
Write comparison text that shows what a buyer gains moving from [lower tier] to [higher tier], in one sentence per upgrade step.What it does: Makes the upsell feel like a clear step, not a leap.
How to use: Replace [lower tier] and [higher tier] for each pair.
6. Objection answers
My top objection is [primary objection]. Write a two-sentence answer for the pricing page that addresses it without sounding defensive.What it does: Removes the last hesitation right where the decision happens.
How to use: Replace [primary objection]; run it for each objection in your list.
7. Call to action per tier
Write a call to action for [plan name] that matches what happens after the click, so the button promise is not a surprise.What it does: Aligns the button with the next screen, which reduces drop-off.
How to use: Replace [plan name]; use a different verb for each tier.
How to score your own output
- A stranger can read one tier and say who it is for without asking you.
- No two tiers use the same sentence with a swapped price.
- Every objection you hear on sales calls appears somewhere on the page.
Keep going
- Browse the Marketing prompt library
- 5 ChatGPT prompts for campaign briefs
- 5 Claude prompts for case studies
- 5 Claude prompts for influencer outreach DMs
More free prompts for Marketing are waiting in the GuPrompt library.