5 ChatGPT Prompts for Keyword Research

Keyword research goes wrong in a predictable way: you end up with a spreadsheet of four hundred terms, no idea which ones your site can realistically compete for, and nothing decided about what to publish next. These prompts end with a priority list instead.

What’s on this page

An intent split that sorts a seed list before you waste time on it.
A long-tail prompt that generates variants without inventing search volumes.
A feasibility check based on what is already ranking, not on guessed numbers.
A cluster builder that turns a list into publishable groups.
A brief generator that converts one keyword into an outline.

The prompts

1. Intent Split

Here is my seed list: [paste keywords]. Split them into four groups — informational, commercial, transactional and navigational. For each keyword, say what the searcher is trying to do in one line, and mark any keyword that looks like it belongs to a different group than it appears.

What it does: Sorts keywords by what the searcher wants, which decides page type before you write anything.

How to use: Start with 20–50 terms, not hundreds. Add your pages later; intent first.

2. Long-Tail Miner

For the topic [topic], generate 30 long-tail keyword phrases of four words or more that a real person might type. Group them by the sub-problem they are trying to solve. Do not invent search volume, difficulty scores or trend data.

What it does: Produces candidate phrases organised by problem, and refuses to fabricate metrics.

How to use: Replace [topic], then verify volume in a keyword tool before you commit. Treat this list as candidates, not as validated demand.

3. Feasibility Check

Here are the top results for the keyword [keyword]: [paste titles and URLs]. Based on what you can see, describe: the page types ranking, how specific the content is, whether the results are mostly large brands or a mix, and what a small site would have to publish to compete. Do not estimate traffic or difficulty numbers.

What it does: Reads the results page as evidence about how winnable the term is.

How to use: Paste real titles and URLs from the results page. Update the paste whenever the results change.

4. Cluster Builder

Take this keyword list: [paste list] and group it into clusters of five to eight keywords that could all be covered by one comprehensive page. For each cluster, propose the page title and list the subtopics it must cover. Flag any keyword that does not belong to any cluster.

What it does: Turns a flat list into a set of pages, which is the decision that actually matters.

How to use: Flagged keywords are usually the ones worth a separate page or worth dropping entirely. Decide which, and stop carrying them.

5. Brief From Keyword

Write a content brief for the keyword [keyword]. Include: the search intent, the questions the page must answer, a suggested heading structure, three related questions people ask, and the internal pages it should link to. Keep it to one page and do not suggest a word count.

What it does: Converts a keyword into something a writer can start from without another meeting.

How to use: Replace [keyword] with a term from a cluster you already validated. Attach the brief to your content calendar with a date.

How to adapt these prompts

Add “we are a new site with limited authority” to prompt 3 so the advice accounts for who you actually are.
For local businesses, add the city to prompt 2 and ask for phrases that include a service plus a location.
Run prompt 4 again after 90 days: clusters drift, and two pages covering one cluster is a common self-inflicted problem.

FAQ

How many keywords do I need to start?

Enough to fill one cluster. Twenty validated terms organised into three clusters beats four hundred ungrouped ones.

Should I trust AI for search volumes?

No. Volume and difficulty come from a data source that measured them. Use these prompts for grouping, intent and structure, and verify demand elsewhere.

What is the fastest way to find winnable terms?

Look at the results page for a term you already rank for, find the related searches, and check whether thin or off-topic pages rank for them.

Keep going

Every prompt on GuPrompt is free to copy — no signup, no paywall.