The painful part of keyword clustering is not finding terms. It is deciding which terms share one page and which deserve their own. Get that wrong and you build ten thin pages that compete with each other. These seven ChatGPT prompts for keyword clusters settle those decisions fast.
Quick checklist
- — Each cluster can be covered honestly by one page.
- — No keyword sits in two clusters.
- — Every cluster has a clear page type: guide, comparison, or list.
- — The cluster name matches the search intent, not just the topic.
- — Terms too thin to support a page are marked, not hidden.
- — One cluster wins the pillar spot; the rest support it.
The prompts
1. Intent split first
My niche is [niche]. Here is my keyword list: [keyword list]. Split it by intent — informational, commercial, transactional, and navigational. Do not group yet.What it does: Sorts intent before you decide on pages.
How to use: Replace [paste keyword list] with 30-60 terms.
2. Group into clusters
Group these keywords into clusters of four to eight that one page could cover: [keyword list]. Name each cluster and give it a page type.What it does: Turns a flat list into a set of publishable pages.
How to use: Paste your [paste keyword list] after the intent split.
3. Name the pillar
My biggest cluster is [cluster name]. Write the pillar page title and list five supporting page topics that should link into it.What it does: Defines the hub and its spokes for internal linking.
How to use: Replace [cluster name] with your largest group.
4. Find the odd terms
In this cluster: [paste cluster keywords], which term does not belong? Move it to the right cluster or tell me it needs its own page.What it does: Removes the keyword that would weaken the page.
How to use: Paste one [cluster keywords] at a time; keep only clean groups.
5. Set the page title
For the cluster about [cluster topic], write three page titles. Match the title to search intent and keep each under 60 characters.What it does: Gives each cluster a title that matches how people search.
How to use: Replace [cluster topic]; pick the title that reads naturally.
6. Flag the thin clusters
Review these clusters: [paste clusters]. Which ones are too thin to rank on their own? For those, suggest merging them into a stronger page.What it does: Prevents you from shipping pages that cannot compete.
How to use: Paste your [clusters]; merge the flagged ones.
7. Internal link plan
For my cluster [cluster name] with supporting pages [supporting pages], write the internal links each page should use, and which one links back to the pillar.What it does: Wires the cluster together so it reads as one topic.
How to use: Replace [cluster name] and [supporting pages].
Scoring your own clusters
- You could write a single page for each cluster without padding it.
- No two pages target the same query with different titles.
- Each cluster has a clear hub, or it is not a cluster yet.
Keep going
- Browse the SEO prompt library
- 5 ChatGPT prompts for keyword research
- 5 Claude prompts for SERP analysis
- 5 Gemini prompts for robots.txt rules
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