Everything on this page is aimed at one thing: a skippable ad that survives the first five seconds. Five prompts cover the hook, the problem, the demo, the objection and the close.
What’s on this page
- A five-second hook prompt built on a specific claim, not a greeting.
- A problem section that stays concrete instead of dramatic.
- A demo prompt that shows the product doing the work.
- An objection handler written for the person who is about to skip.
- A close that gives one instruction.
The prompts
1. Five-Second Hook
Write five opening lines for a [length]-second YouTube ad for [product] aimed at [audience]. Each line must be under 12 words, make one specific claim or name one specific frustration, and never start with "Hi" or "Are you tired of". Rank them by how quickly a viewer would understand the point.What it does: Produces hooks that carry information, so the viewer has a reason to stay past the skip button.
How to use: Replace [length], [product] and [audience]. Read each line out loud — if it takes more than three seconds, cut words.
2. Problem Section
Write a 10-second problem section for the same ad. Describe the current situation in [audience]'s own language, using one specific scene they would recognise. Do not exaggerate, do not use fear, and do not claim any statistic.What it does: Makes the viewer feel understood without inflating the problem.
How to use: Paste real customer complaints into the prompt if you have them. One recognisable scene beats three generic statements.
3. Demo Section
Write a 15-second demo section showing [product] solving the problem. Describe what is on screen at each moment, what the viewer should notice, and the voiceover line for that moment. Use three beats maximum, and show the result, not the settings screen.What it does: Turns a feature walkthrough into a three-beat visual demonstration.
How to use: Replace [product] and name the one result the demo should prove. Read the beats to whoever edits the footage before you shoot.
4. Objection Handler
For [product], predict the top three objections from [audience] and write one line for each that addresses it without arguing. Each line must be under 15 words. Then tell me which of the three is worth including in a [length]-second ad and why.What it does: Answers the hesitation before it turns into a skip.
How to use: Include price, switching cost and trust if you are unsure — those cover most objections. Keep only one in the script.
5. Close and Instruction
Write a 5-second close for this ad. Give exactly one instruction and one reason to act now. Do not stack multiple calls to action and do not use urgency that is not real. Then suggest three on-screen text variants under six words each. Ad details: [paste your script so far].What it does: Ends the ad with a single next step, which is the version people follow.
How to use: Paste the full script so the close matches the promise made in the hook. If it does not match, fix the hook.
How to adapt these prompts
- For a 15-second cut, keep prompt 1 and prompt 5 and drop the rest — a short ad is a hook and a close with nothing between.
- For a non-skippable placement, ask prompt 1 for a sentence that works without a visual.
- If you are testing multiple ads, ask prompt 1 for five hooks and build one ad per hook instead of one ad with five hooks.
FAQ
How long should a YouTube ad script be?
Write to the length you bought, not to your ideal version. A 30-second script read slowly runs about 75 to 85 words of voiceover.
Should the product appear in the first five seconds?
Show the context or the problem, and bring the product in as soon as the viewer understands what is at stake. Leading with a logo is a skipped ad.
Does a hook have to be a question?
No — a specific claim or a recognisable scene usually works better, because questions invite the viewer to answer “no” and leave.
Keep going
- Browse the Marketing prompt library
- 5 ChatGPT prompts for campaign briefs
- 6 Gemini prompts for blog post templates
Take what works here and paste it straight into your tool of choice.